This is the largest investment into a financial literacy business in Asia
● The Praxis Company is the Southeast Asian market-leading provider of financial literacy
gameplay. The game was developed in Singapore by Singaporeans
● Gamification of financial challenges makes learning feel real, delivers unforgettable
engagement, and inspires people from all backgrounds to master money
● The Praxis Company partners with schools for financial literacy education, companies for
employee wellness, and financial services firms to engage customers
● Limited financial literacy is holding back development according to ASEAN1 and the OECD2
● Investment will fuel development in the Philippines, Singapore, and Thailand as well as
expansion into Vietnam, Malaysia and other markets
● Triple P’s first investment highlights its commitment to innovative, and transformational
financial services businesses that promote financial inclusion
Southeast Asia’s leading provider of financial literacy gameplay, The
Praxis Company, announced today that it hassecured an investment from Triple P Capital (“Triple P”),
Southeast Asia’s expert financial services ‘profit with purpose’ private equity fund. The investment is
Triple P’sfirst and epitomisesthe resourceful, and non-traditional approach of the fund, which focuses
on delivering positive societal impact and top tier investor returns.
“There is growing awareness globally that low financial literacy is a major individual, family and
societal issue that limits potential. Praxis brings the critical life skill of mastering money to life via its
simulation of financial realities and ensures fun and powerful experiential learning. Every day, Praxis
engages players of all demographics to actual knowledge and action. With Triple P’s support, we’ll be
able to spread the power of Praxis across the region and beyond.” said Greg Martin, Group CEO of
The Praxis Company.
Praxis is a unique and fun gameplay experience which simulates financial challenges and inspires
players to master money. It incorporates a traditional board, a trained GameMaster and audience
and purpose designed gameplays to create an engaging and powerful experience.
Since the company’s launch in 2003, hundreds of thousands of people across Southeast Asia have
experienced the gameplays, with internal survey results showing 99% agreeing that Praxis is an
effective and innovative tool to learn about money management, 96% understanding more about savings, insurance, retirement and investment and 99% agreeing that Praxis is an effective lead
generation tool.
Today, The Praxis Company collaborates with financial services firms, schools and universities and
corporates. Amongst many others, six of the top ten life insurers in the Philippines and two of the top
four life insurers in Thailand incorporate Praxis in their businesses. Over one hundred schools in
Singapore have had their students play the game to give children the power to master money.
“Innovation doesn’t just happen in the digital space. In an age where there is a somewhat myopic
focus on digital and online, it is refreshing to see The Praxis Company create a place for powerful,
social experiences that accelerate financial literacy education”, said David Steel, a founder of Triple
P Capital. “We see immense potential to grow the footprint of The Praxis Company, helping schools,
financial firms, and various other organisations who understand that equipping people with financial
knowledge can transform lives.”
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The
Praxis Company
Praxis® was developed in Singapore 15 years ago by a team of financial services professionals and
gameplay design experts who share a passion for financial literacy. Through The Praxis Company, the
gameplay promotes good personal money management and aims to become the global leader in
financial literacy gameplay.
Rooted in Southeast Asia with offices currently in 3 countries across the region, the company also
works in other markets along the way helping to make a difference in financial literacy for schools,
corporations and organisations.
Triple P Capital
Triple P Capital is an expert impact investor in Southeast Asian non-bank financial services. It focuses
on high-growth businesses that serve emerging consumers in Indonesia, the Philippines, Vietnam,
Cambodia and Thailand.
Triple P Capital helps growing businesses by providing expert advice from
their team of entrepreneurs, operators, and investors.
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